The colorful articles and ads in the Waste Management Phoenix Open souvenir program bring the folklore and excitement of this unique tournament to life. And it’s going digital this year to inform, entertain and enhance the experience for the event’s nearly 1.5M annual website visitors (2019), 116K social media followers and 31K fans connected to the tournament via email. The flip-book-style publication also is expected to boost the program’s overall reach by continuing to engage the massive galleries unable to attend due to attendance limits this year.