The WM Phoenix Open was honored with two prestigious awards at the PGA TOUR’s annual Tournament Meetings in Orlando, Florida earlier this week. The tournament earned recognition for “Best Special Event” with the Concert in the Coliseum and “Best Product” for its innovative Tee Side Seats offering.

CONCERT IN THE COLISEUM EARNS BACK-TO-BACK RECOGNITION

The Concert in the Coliseum, held on the iconic 16th hole of TPC Scottsdale, received the “Best Special Event” award for the second consecutive year. The 2024 event featured a headline performance by global superstar Post Malone, drawing 12,000 fans and generating significant media attention.

“This award highlights the creativity and dedication of everyone involved in making the Concert in the Coliseum a success,” said George Thimsen, Tournament Chairman for the 2024 WM Phoenix Open and President of Thunderbirds Charities. “We’re proud to create an event that not only entertains fans but also supports Thunderbirds Charities in a meaningful way.”

TEE SIDE SEATS RECOGNIZED AS BEST PRODUCT

The Tee Side Seats, introduced at the 2024 tournament, were recognized for delivering an exclusive and immersive experience directly on the 16th tee. The product provided a VIP experience that included private check-in, concierge service, gourmet dining, and premium seating at the most iconic hole in golf.

“The Tee Side Seats represent our commitment to enhancing the fan experience while creating new opportunities for incremental growth,” said Thimsen. “This product set a new standard for hospitality at the WM Phoenix Open.”

SUPPORTING THUNDERBIRDS CHARITIES

Both award-winning initiatives contribute directly to Thunderbirds Charities, supporting numerous nonprofit organizations and programs.  Last year’s WM Phoenix Open raised a record $17.5 million for charity, and in the process helped The Thunderbirds eclipse $200 million in charitable giving in the tournament’s 89-year history.

“These awards are a testament to the impact the WM Phoenix Open has on our community,” Thimsen said.  “The funds raised through offerings like the Concert in the Coliseum and Tee Side Seats enable us to continue supporting organizations in need.”